Program overview:
After graduating with a bachelor's degree in Marketing, graduates will have political qualities, humanistic qualities, ethics and a sense of responsibility to the society; have knowledge, skills and professional capacity in the field of Marketing, have good ability to use foreign languages and informatics to develop career and themselves in the context of integration and development of the country.
Academic curriculum
| Course | Credits |
| 1. Marxist - Leninist Philosophy | 3 |
| 2. Marxist - Leninist Political Economics | 2 |
| 3. Scientific Socialism | 2 |
| 4. History of Vietnamese Communist Party | 2 |
| 5. Ho Chi Minh's Ideology | 2 |
| 6. English 1-4 | 16 |
| 7. Microeconomics | 3 |
| 8. Macroeconomics | 3 |
| 9. Mathematics for Business and Economics | 3 |
| 10. Applied Statistics for Business and Econoimcs | 3 |
| 11. The Legal Environment of Business | 3 |
| 12. Principles of Accounting | 3 |
| 13. Soft Skills | 2 |
| 14. Entrepreneurship | 1 |
| 15. Enterprise Resource Planning (Supply Chain Management) | 2 |
| Course | Credits |
| 16. Management | 3 |
| 17. Global Strategic Management | 3 |
| 18. International Business | 3 |
| 19. Principles of Marketing | 3 |
| 20. Management Information Systems | 3 |
| 21. Financial Management | 3 |
| Course | Credits |
| 25. Consumer Behavior | 3 |
| 26. Marketing Research | 3 |
| 27. Marketing Management | 3 |
| 28. Business Analytics | 3 |
| 29. Business Simulation | 3 |
| 30. Global Supply Chain Management | 3 |
| Course | Credits |
| - Compulsory | |
| 31. Brand Management | 3 |
| 32. Marketing in Digital Era | 3 |
| 33. Creative Thinking for Marketing | 3 |
| 34. Integrated Communication Marketing | 3 |
| 35. International Marketing Management | 3 |
| - Electives | 9 |
| 36. Group 1: (Choose 1 out of the following 3) | |
| - Innovation Management | 3 |
| - Customer Relationship Management | |
| - Sales Management | 3 |
| 37. Group 1: (Choose 1 out of the following 3) | |
| - Services Management | |
| - Advertising | 3 |
| - Public Relations | 3 |
| 38. Group 1: (Choose 1 out of the following 3) | 9 |
| - Social Marketing | |
| - B2B Marketing | 3 |
| - New Product Development & Management | 3 |
Learning objectives:
- Students have basic knowledge about Nature, Society and People to serve the process of career development and self-improvement.
- Students have theoretical knowledge and practical understanding of the fields of economics, management and marketing to solve professional problems.
- Students have lifelong learning ability, cognitive skills, professional practice skills, self-management skills, time management skills and necessary communication and behavioral skills in the field of Marketing to perform professional duties commensurate with the professional position.
- Students have the ability to work independently and in groups in changing working conditions, take personal responsibility, take collective responsibility in guiding and disseminating knowledge in the field of Marketing and supervising others to perform their duties.
- There is a sense of responsibility towards individuals, the community, a sense of service to the country, professional ethics, and honesty.
Career prospects
After completing the training program, graduates can be assigned to the following positions:
-
Domestic and foreign organizations:
- Enterprises in all fields (manufacturing, trade, service, training), all industries.
- Non-profit organizations and social organizations.
- Governmental agencies (ministerial agencies, people's committees at all levels, diplomatic agencies, commercial representatives).
-
Domestic and foreign organizations:
- Organizations specializing in providing marketing, advertising, creative, media/PR, branding, market research services...
-
Education and Training Organizations
- Domestic and foreign educational and training organizations (Universities, Colleges, Professional High Schools).