“Unbounded creativity. Empowered futures. Holistic values.” Unlimited creativity is one of the foundational DNA of University of Economics Ho Chi Minh City Brand in the new period. Creative to be special, creative to equip comprehensive values, to pioneer towards leading the future for sustainability. This inspiration that UEH is ready for a journey is to rejuvenate the brand image with modern and sustainable colors, in line with the general trend of universities around the world, but to maintain our commitments to quality and reliability - the traditional DNA that made UEH today.

 

Concept: an infinite creativity inspiration

 

University of Economics Ho Chi Minh City, in the new period, is positioned to become a multidisciplinary and sustainable university brand. Pioneering to learn from prestigious universities in the world in the journey of brand transformation, accordingly, the map graphic system, color philosophy, and brand identity products are also designed to convey the common voice of the brand, rooted in unlimited creative inspiration, towards sustainable development. With 04 personality groups: (1) Quality - Reliability - Sustainability, (2) Integration, (3) Creativity - Technology, (4) Inspiring art - Happiness - Leading; And 05 positioning values ​​(1) Global Citizen Training - Sustainable Action, (2) Research for the benefit of the community, (3) From a clean campus to a green university, (4) Prioritizing development sustainable development, (5) A community of people who inspire art and innovate for sustainable development.

 

 

The brand’s 45-year-old journey is fully preserved in the word UEH, but the stylizing is more modern, sophisticated, and international. The cluster of UEH and University placed next to each other shows the transformation from a monodisciplinary university to a multidisciplinary and sustainable University, with the slogan fully summarizing the determination in the new period “Unbounded creativity. Empowered futures. Holistic values”. With the concept of sustainability, UEH’s brand palette color transforms itself into Mallard green - the blue of sustainability, and the orange of pioneering innovation.

 

A colorful table that comprehends values

 

Selected to express the new-generation university brand personalities emphasizing the goal of sustainable development, the UEH palette color is a combination of keeping elegance while being equally creative, youthful, energetic, dynamic, and suitable for the dynamic Gen Z generation, who is the school’s main target audience in the new period.

 

 

Stationery set: image of a professional and groomed University

 

With an extensive network of partners including more than 100 government agencies, 125 educational partners, 500 domestic and international organizations, businesses, associations, and 240,000 alumni, UEH aims to build a new generation university image with a professional and thorough working style. The stationery designed by UEH is diverse, convenient, and luxurious, including signing pens, leather notebooks, file covers, mouse pads, card boxes, name cards, envelopes, paper bags and so on. 

 

 

Brand product set: Representative of a pioneer community in sustainable and artistically inspirational practices

 

Sending the message that a community is growing, pioneering, and sharing the same will to act sustainably and inspire art, towards happiness, the UEH brand product system includes: shirts, hats, rope cards, canvas bags, thermos bottles, thermos cups and so on are eye-catching-designed, associated with pioneering and sustainable colors.

 

 

Some of the products are in the process of production, and have not been available on the UEH Community Shop yet.

 

Over 45 years of establishment and development, UEH has taken the first steps on the path of pioneering innovation toward building a new brand image. The new generation university brand image “Multidisciplinary and Sustainable” not only illustrates improvements in training programs and scientific research strategies but also standardizes in a unique UEHer identity image to affirm our mark on the world education map. 

 

Refer to more details regarding UEH Community Shop here. 

 

News, photos: UEH Department of Marketing and Communication