Elevating UEH Academic Excellence - Towards a Multidisciplinary and Sustainable UEH University

In looking towards a Multidisciplinary and Sustainable University for 2021 – 2025, UEH officially launches an Academic Excellence PR campaign “From Research to Societal Impact” in hopes to gradually enforce the university vision for 2030 to become a reputable multidisciplinary and sustainable UEH in Asia.

Community and Society-oriented Research – An important pillar of the multidisciplinary and sustainable UEH University

Home to more than 800 leading international research experts, 10 research groups and more than 400 international publications annually, UEH is considered a top-tier (1^st class) university with strong academic research and international publications reputation in Economics and Management in Vietnam (MoET, 2020). To maintain and promose this achievement, the university launched the Academic Excellence PR campaign, themed “From Research to Societal Impact”, to further implement “Research and Consultation”, one of five key strategic pillars of a multidisciplinary and sustainable UEH University, including Education, Research, Operation, Governance and Community.

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Academic Excellence PR Campaign 2021-2022 – From Research to Societal Impact

Themed “From Research to Societal Impact”, the Academic Excellence PR Campaign 2021-2022 was built on the basis of 3 main goals and 9 solution groups, aiming at knowledge facilitation to the UEH community and all partnering institutions, organizations, businesses and scientists locally and internationally.

In particular, the campaign is meant to: (1) Disseminate UEH knowledge through research articles, applied theories and other useful information to the general public and contribute to the sustainable development at UEH in the coming days; (2) Elevate UEH Academic Excellence as well as rankings in both local and international university ranking systems, such as QS, Webometrics, SCImago, etc.; (3) Increase the effectiveness and prestige of the UEH brand name and foster community integration.

Simultaneously, the campaign will also enforce the 9 solutions groups, all of which are closely implemented with one another, including (1) Implement reader-centric content and communication channels; (2) Regularly consolidate and manage readership data; (3) Incorporate and showcase UEH websites; (4) Increase UEH online presence on Wikipedia; (5) Increase UEH online visibility via social media networks and channels; (6) Increase UEH brand visibility on reputable partner websites; (7) Regularly optimize SEO criteria for UEH portal; (8) Launch Applied Digital Economic Handbook; (9) Multi-channel publishing of all international publications and applied knowledge to the general public

Now officially set in motion, the PR campaign has garnered extensive attention from the general public, foremost with a newsletter series titled UEH Digital Economy. Each newsletter is published on a biweekly basis with the latest content from real-time market updates, topics include Digital Transformation, Big Data, COVID-19 Business Recovery Plan, Sustainable Finance Practice, Personal Data Protection, Digital Currency (FinTech), etc. Each news piece is thoroughly researched and written by UEH’s own teams of experts, both local and international scientists, all of whom have been published in various reputable journals, including Asian Social Science, Data Science in Finance and Economics, etc. In addition, the newsletter series is also done in various forms such as audiobook, podcast via Spotify, easily accessible for different audience populations. Since its launch two weeks ago, there have been 5 issued newsletters, all of which are well-received by the general public.

Along with the UEH Digital Economy Newsletter Series, other solutions are also in the works for implementation. In the near future, UEH will commence programs that are well designed and planned with hopes to bring the UEH brand name closer to the community; thereby accelerating knowledge spillover in the society.

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